Services

Planning and Strategy

• Strategic integrated and single vehicle
  marketing plans
• Positioning and message development
• Competitive analysis
• Business strategy
• Market research

Media Planning and Placement

• Short-form DRTV
• Long-form DRTV
• Telemarketing services
• Publications
• Internet
• List procurement/management

Creative “Acquisition” Execution

• Short-form DRTV
• Long-form DRTV
• Direct mail
• Print and collateral
• E-mail Marketing
• Website development
• E-commerce
• Print Catalogs
• Continuity
• Cross-selling

Back-End Project Management

• Continuity programs
• Catalogs
• Line extensions
• Cross-sells
• Direct mail
• Print ads
• Telemarketing scripts

Reporting and Analytics

• Market analysis
• Campaign testing and analysis
• Media tracking
• Database modeling